AITO, a luxury brand in the field of intelligent high-end vehicles, stands for “Adding Intelligence to Auto.” Blending traditional values of safety and comfort with cutting-edge technology in intelligent driving, smart cabins, and digital innovation, AITO aims to redefine what luxury means in the age of mobility. As the first brand under Huawei’s Harmony Intelligent Mobility Alliance, it embodies a new synergy between design and technology.
anySCALE was commissioned to create AITO’s first flagship store in Beijing, located in one of the city’s most prestigious malls just steps from the Forbidden City. The project establishes a design benchmark for AITO’s future retail presence in China and beyond, distinguished by two signature elements: a dynamic three-dimensional façade derived from the brand’s logo, and an immersive elevated digital wall that flows through the irregular interior, seamlessly connecting the street entrance with the mall.
