It is our great pleasure to announce that the Mercedes-Benz G-Box has won the Gold Award for “Best Use of Technology” for Campaign Asia-Pacific's Digital Media Awards 2022, which recognizes truly remarkable work that has a positive impact on people, brands and society in the Greater China region.
The independent judging panel, comprising a balance of specialist knowledge, experience and objectivity, credited the “phygital” and customer-centric retail elements of the G-Box, which combines several different technologies in an immersive design to create a unique and rewarding purchasing experience. Produced through a close collaboration of three agencies: anySCALE (Industrial Design), mediaman Shanghai (Digital & Implementation), and U-Isaria (Construction & Implementation), the G-Box fully engages the customer’s senses, enabling them to visualize different configurations and tailor their G-Class to their personal preferences.
In the near future, the G-Box will play an important role in revolutionizing shopping at Mercedes-Benz dealerships and other retail locations. anySCALE’s contribution to this project exemplifies our commitment to creative and innovative design that serves to redefine brand experiences and create lasting value for customers and companies.
