Design Shanghai 2020


anySCALE Shanghai Director Simon Berg presented at Design Shanghai 2020 on a topic called A Sharp Change in Corporate Workplace Design. He showed the audience examples of anySCALE's body of work on contemporary workspaces.  

One of the early anySCALE projects, the Mercedes Benz R&D Center, had a traditional corporate office and a design studio under one roof, highlighting the ambivalence of corporate workspace design: at one end, corporate, rules-based, and standardized; at the other end, open, agile, and flexible. Placing these seemingly incompatible spectrums side by side was a concept ahead of its time in 2013. anySCALE harnessed the project's success into the concept of "co-working," which soon impacted its corporate office designs. Central to this philosophy, according to Berg, is the "reduction of hierarchy." 

anySCALE上海负责人Simon Berg在2020年的设计上海活动中发表了题为《企业工作空间设计的急剧变革》的演讲,他向观众展示了anySCALE在当代工作空间设计领域的诸多作品实例。

其中一个早期的anySCALE项目——梅赛德斯奔驰研发中心,将传统的企业办公区与设计工作室置于同一屋檐下,突出了企业工作空间设计中的两面性:一端是遵循规则、标准化的传统企业风格;另一端是开放、敏捷且灵活的现代设计风格。将这些看似不相容的光谱并置,是2013年颇具前瞻性的一个设计理念。anySCALE借助该项目的成功将这一理念转化为“共享办公”的概念,并迅速对其企业办公室设计产生了影响。根据Berg的说法,这一哲学的核心是“减少等级制度”。

 


The last two examples included two similar automotive companies. Mercedes had identified issues with stale hierarchies and a distinct lack of invention.

When the company moved their Hong Kong headquarters from a traditional building into a waterside warehouse, they wanted a state of the art co-working environment. anySCALE used design as a tool to inject new life into the organization. Porsche also sensed the benefits of a forward-thinking environment for its new Shanghai headquarters. The finished design is a modern office that pays tribute to and integrates brand heritage, motorsport, and lifestyle, adding value to the company by making it more attractive for young people. 

最后的两个案例涉及两家类似的汽车公司。梅赛德斯意识到其组织内存在僵化的等级结构和显著的创新不足问题。

当公司将其香港总部从传统建筑迁至临水仓库时,他们希望打造一个最先进的共享办公环境。anySCALE以设计为工具,为企业注入新的活力。而保时捷也看到了前瞻性办公环境对其上海新总部的潜在优势。最终设计的现代化办公室融入了品牌传承、赛车运动及生活方式的元素,通过增加对年轻人的吸引力,为公司创造了更大的价值。


"Design can only provide the space," Berg concluded, "But it takes an inspiring office culture to bring any corporate space to life." 


 



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