At Shenzhen Design Week 2021, anySCALE created a unique co-branded booth experience for long-term partners MATSU and ZWYN, seamlessly integrating the two brands into a distinctive creative space. Beyond the booth design itself, we developed a series of coordinated graphic and extended materials, allowing the brand concepts to be systematically presented within the limited exhibition environment.
Built around the core spirit of “BREAK LIMIT,” the visual language adopted a bold contrast between high-saturation orange and deep black to create strong visual impact. Geometric linear graphics simulated trajectories of strength and body movement, adding speed and tension to the compositions. Tote bags, brochures, catalogues, and wristbands followed a structured layout system with clear information zoning, effectively presenting product lines and brand narratives. Postcards featuring selected anySCALE projects reinforced the connection between brand and spatial design, establishing a rational yet approachable professional atmosphere.
These materials extended beyond display function, becoming an integral part of the on-site brand experience. Even within a brief visit, audiences could form a clear and lasting impression, reflecting our deep understanding of brand marketing strategy through visual design.
