We are delighted to share that our AUDI SPACE IDENTITY & RETAIL GUIDELINE has been honored as WINNER of the iF Design Award 2026 in the Retail / Service Interiors category. The project establishes a comprehensive spatial identity framework for Audi, translating the brand’s technological precision and progressive design philosophy into a cohesive retail experience. By defining clear principles for architecture, spatial graphics, materiality, and customer interaction, the guideline creates a consistent yet flexible system that can be implemented across diverse markets while maintaining the unmistakable character of the Audi brand.

The iF Design Award is widely regarded as one of the most prestigious international design recognitions. For more than seven decades, it has celebrated outstanding achievements in design across multiple disciplines, evaluating projects through a rigorous global jury of experts. Receiving this award signifies not only excellence in aesthetics and innovation, but also a strong commitment to forward-thinking design that shapes the future of our built environment.

This recognition affirms the collaborative effort behind the project and reinforces our belief that well-considered design systems can elevate brand experience far beyond a single space. Through the AUDI SPACE IDENTITY & RETAIL GUIDELINE, we sought to create a design language that is both precise and adaptable—one that allows Audi’s retail environments worldwide to communicate clarity, quality, and innovation in a unified way.